shopping – Auto

Tata is the largest Indian car manufacturing company in India. This prestigious company was established in the last days of II World War. Their first venture was production of locomotive. A conservative estimate places this company with total worth of more than 25 billion. Moreover, Tata is fourth largest truck maker in world.

Tata Aria was introduced in January 2010, but it took more than nine months till the first customer get the chance to drive this vehicle. Tata Motors were perfecting this design for more than ten years when this vehicle came into market. The first prototype of this was introduced in the Geneva Auto Show in 2000.

The Italian influence on the design of Tata Aria can be seen easily as the exterior and engine were practically designed in the Italian Riviera. Of the seven prototypes only two engines were the ones that you can buy with Tata Aria today, including the 1.6L and the more popular petrol version of2.0L.

SUV market in India is highly competitive, and this late entrant has many rivals including the prominent SUV range from the Mahindra & Mahindra. While both the car makers are trying to catch the bigger share internationally Tata seems to be winning with more than seventy year presence in this industry

Incidentally many international factors also influence the pricing at Tata too. This is result of the international assembling units working in three cotenants. The Tata group is making cars in many locations including native India, Thailand, and South Africa. The Indian made car prices often fluctuate, this is due to the reason while the non Indian carmakers price their vehicle with some margin of safety, the Indian cars makers often try to create the product with very little margin. This means any change in price of one commodity like petrol or steel can heavily influence the prices too.

The recent price increase is the second one in this year. The first price increase was done in the January 2011. This gradual price increase seems like a wise move, as jump of twenty thousand in prices can easily reduce the demand at least for short while. According to the new price list this hike will effectively add seven to fifteen thousand on each unit. The Tata Motors are not the only group to increase the price, the rival Mahindra & Mahindra also increased the price of their whole range by fifteen thousands in the month of March 2011.

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